Types of SEO (Search Engine Optimization)

As we have explained, SEO is one of the most effective strategies to increase the amount of relevant traffic on a website.

As a matter of fact, it is by far the most commonly utilized marketing method for companies to use for their marketing purposes.

However, this strategy can be broken down into four different categories.

Marketers can utilize its practices to reach new customers and prospects from various channels that the company has.

So, here are the four types of search engine optimizers that marketers must learn. Don't forget to note it down.

1. On-page SEO

The first type of SEO that is often utilized by marketers in the field of content marketing is on-page SEO.

According to Sixth City Marketing, this SEO category refers to the process of optimizing the content on a company's website.

This initiative can include copy optimization, keywords, headers, meta descriptions and titles, featured images, and others.

Usually, in the process of executing on-page SEO methods, marketers need to conduct keyword research, metadata optimization, and internal linking.

2. Off-page SEO

The next type of SEO method that is often utilized by well-known companies is off-page SEO.

Off-page SEO strategy actually refers to the process of optimizing elements that are not usually found on the website.

This method encourages marketers to create exposure and credibility for their company, which in turn can generate more visitors and sales.

Most off-page SEO initiatives are focused on the process of link building or the practice of getting other reputable websites to link back to your site.